A key aspect of the boutique is the Experience Library (All photos: A. Lange & Söhne)
Although German watchmaker A Lange & Sohne first made its entry into Southeast Asia in 1995, it has taken a full 15 years for the Glashütte-born maison to create a space to call its own here in Kuala Lumpur. Located at Suria KLCC, the new boutique marks a major step in Lange’s expansion across the region, highlighted by previous openings in Singapore last year and Bangkok in 2018.
“We have been very encouraged by the growing number of watch connoisseurs who take a keen interest in A. Lange & Söhne,” says Wilhelm Schmid, CEO of A. Lange & Söhne.
“The opening of this boutique in KL will allow us to provide better service and a more well-rounded experience for our customers. By combining craftsmanship, high quality materials and the most advanced technology, we have created a space that reflects the soul of our manufactory down to the very last detail.”
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Designed with a dedication that shapes A. Lange & Söhne passion for perfection, the 85 sq m boutique assures loyalists and newcomers alike of a unique horological experience that begins even before you step in – ‘Never Stand Still’ the late Walter Lange’s personal motto, is inscribed on a wall that greets all visitors.
Clean, contemporary lines and authentic materials are employed in the design, while meticulous attention is given to every little detail. The use of materials ranges from technical, modern-looking steel to natural stone, which represents close links to the manufactory’s homeland in the southeast region of Saxony.
Although the new space doesn’t promise you the exact experience of being in Glashütte, it does attempt to provide a window into the world of Lange with the Experience Library, which features numerous exhibits that refer to the history of the watchmaker. Founded in 1845, Lange was expropriated after World War II, and the name A. Lange & Söhne nearly vanished.
In 1990, Ferdinand Adolph Lange’s great-grandson Walter Lange had the courage to make a new start, and this section poignantly celebrates this unique story of perseverance, grit and passion – key values of the brand to this day.
For more infomation, see here.
