The brand hopes to inspire customers to be more conscious and proactive about their health (All photos: Ralph Lauren)
Reprising its unfaltering commitment to raising awareness in the fight against cancer, Ralph Lauren announces its 2024 Pink Pony campaign and collection, aimed at inspiring customers to be conscious and proactive about their health. For more than 30 years, the American brand has supported programmes for research, screenings, early diagnosis, treatment, education and patient navigation through its Pink Pony Initiative.
The collection’s palette of striking black and pink breathes a sporty, youthful energy into a chic series of accessories, apparel and home décor. Also part of the array is a limited-edition product line created in collaboration with fitness equipment brand Bala. Featuring jump rope, boxing gloves, a play mat and its signature Bala Bangles, the capsule empowers wellness pursuits by allowing users to aspire towards a more active regimen in uncompromising style. This year’s campaign also spotlights preventative cancer care by sharing the stories of survivors, emphasising the importance of healthy living.
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In addition to 100% of the purchase price from the twill ball cap and cashmere hoodie, 25% of all other sales from the collection will be donated to the Pink Pony Fund, which aims to make cancer care more accessible and equitable in underprivileged communities, as well as a network of international cancer charities. Local contributions will go towards the National Cancer Society of Malaysia. The fashion company will also be running a series of global activations throughout the year. All items are available at select Ralph Lauren locations. (ralphlauren.com.my)
This article first appeared on Oct 7, 2024 in The Edge Malaysia.
