Starbucks' latest innovation is the Premium Instant (Soluble) Coffee range comprising instant Medium Roast and Dark Roast coffees, as well as staple flavours from its retail menu (All photos: Starbucks)
There is nothing like a pandemic to make us appreciate some of the quiet pleasures we take for granted. When the recent Movement Control Order (MCO) was initiated to break the chain of novel coronavirus infections, the general public was pushed to spend an unprecedented amount of time at home. Among the struggles of adapting to this new normal was recreating some of the everyday rituals or routines that bring us peace and order, including access to nature, our social network, and quality coffee.
That last, at least, could be easily remedied. Some of us build our workdays around morning pit-stops at our favourite cafés or that post-lunch java jolt, habits that translated easily to the new normal. For one, Nestlé Malaysia had rolled out its Starbucks at Home range last September, which kept consumers well-stocked with whole bean and roast and ground coffees, as well as the first-ever Starbucks capsules developed for exclusive use with Nescafé’s trendy Dolce Gusto coffee machines. With the mere addition of hot water or pop in of a pod, fans had a semblance of normalcy returned while new converts discovered the delight of excellent coffee made with minimum effort.
Starbucks continues brewing ideas that cater to at-home needs. Its latest innovation is the Premium Instant (Soluble) Coffee range comprising instant Medium Roast and Dark Roast coffees, as well as staple flavours from its retail menu.
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Classicists might reach for the Medium Roast, a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts, or the full-bodied Dark Roast, its bolder counterpart characterised by a sweet roast and hints of dark chocolate. Meanwhile, Starbucks regulars can take comfort in knowing their favourite beverages – Cappuccino, Caffé Latte, Caffé Mocha and Caramel Latte – can now be recreated in the luxury of their homes. All products are crafted from the same high-quality and ethically-sourced Arabica beans served at the brand’s outlets.
Collectible tins and handy single-serve sachets combine the manufacturing smarts of Nestlé with the java know-how of the world’s largest coffeehouse company. The former is comfortably steeped in the universe of beans and brews through Nescafé and Nespresso, but the alliance with Starbucks brings a tactile retail and consumer experience to its portfolio.
“The continued strong collaboration between Starbucks and Nestlé enabled us to move at speed and to expand the Starbucks brand into the instant or soluble coffee segment, which Malaysian customers know and love,” says Othman Chraibi, business executive officer of Nestlé Malaysia’s beverages unit. “We are very excited to introduce our Starbucks premium instant coffee range, as it is a great solution to recreate the signature Starbucks beverage with no preparation hassle. It has never been easier to be your own barista.”
And ease truly is the theme of this new release. Not only can customers find the Starbucks Instant Coffee range at select retailers and supermarkets, they can also purchase the blended beverages (RM11.50 per box of four sticks) and premium instant Medium Roast and Dark Roast coffees (RM35 per 90g tin) on Shopee and Lazada. Your favourite coffee delivered to your doorstep? We’ll raise our cup to that convenience.
For more information, see here.
