From left: Stefano Domenicali, President & CEO of Formula 1; Bernard Arnault, Chairman & CEO of LVMH Group; Greg Maffei, President & CEO of Liberty Media; and Frédéric Arnault, CEO of LVMH Watches (Photo: LVMH)
The highly anticipated partnership between Formula 1 and LVMH is now official, with the two joining forces to bring new collaborations between luxury brands and F1. The collaboration, set to last ten years, will make the high-fashion multinational a global partner of Formula 1 starting 2025. As part of the agreement, several LVMH-owned brands, such as Tag Heuer, Moët Hennessy and Louis Vuitton, will be involved in the partnership.
The unprecedented crossover between the luxury powerhouse and leading charge of motorsport comes at a time when Formula 1, a bridge between global sport and entertainment, continues to enjoy ongoing popularity, cultural relevance, and worldwide sporting excitement.
"People, the pursuit of excellence, and a passion for innovation are at the heart of both our Maisons and Formula 1. In motorsport, as in fashion, watchmaking, or wines and spirits, every detail counts on the road to success. Whether in our workshops or on racetracks around the world, it is this relentless drive to push boundaries that inspires our vision, and this is the meaning we want to give to this great and unique partnership between Formula 1 and our Group," says CEO Bernard Arnault.
LVMH and its teams will share their exceptional savoir-faire and entrepreneurial spirit with the world of Formula 1 through hospitality, bespoke activations, limited editions and outstanding content.
Stefano Domenicali, President and CEO of Formula 1, asserts: “Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce this historic partnership will begin in 2025. As Formula 1 continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH makes it the perfect partner for us to work with as we look to continually enhance the experience of our fans and the heritage of our incredible sport. This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bring this to life.”
Further details of the partnership will be announced in early 2025.
