The alliance establishes a new level for premium travel in Southeast Asia (Photo: Malaysia Airlines)
Mercedes-Benz Malaysia (MBM) and Malaysia Aviation Group (MAG), parent company of Malaysia Airlines (MAS), have launched a strategic partnership to enhance luxury travel experiences. Sedans decorated with the iconic MAS wau logo in blue were unveiled at Hap Seng Star Setia Alam.
The collaboration integrates MBM’s flagship vehicles with the national airlines’ premium services, redefining standards and raising the bar on customer experience for their elite clientele. MAS has deployed a fleet of Mercedes-Benz S 580 e Plug-in Hybrid and all-electric EQS 500 4MATIC sedans for the Private Terminal Transfer Service. The 24-hour service ensures seamless transfers for eligible passengers, including Enrich Platinum and Gold members, between KLIA Terminal 1’s main terminal and satellite building.
Enrich Platinum and Gold members can gain benefits via #MyMercedesRewards for selected MBM plug-in hybrid and electric models. For those looking to make a car purchase, an exclusive journey to Germany awaits. They will also be invited to special MBM events, while MBM owners can participate in MAS Enrich events, highlighting premium travel and lifestyle privileges. Starting March 1, customers who purchase new vehicles will enjoy year-round access to the Private Terminal Transfer Service.
Merging Mercedes-Benz’s innovative luxury with MAG’s world-class hospitality, this alliance establishes a new level for premium travel in Southeast Asia, creating unforgettable moments and setting benchmarks in exclusivity so customers can enjoy ultimate comfort on the ground and in the air.
This article first appeared on Feb 3, 2025 in The Edge Malaysia.
