The partnership also focuses on empowering communities for biodiversity conservation (All photos: Louis Vuitton)
Just last year, Louis Vuitton and People For Wildlife embarked on an ambitious conservation journey aimed at restoring biodiversity within a vast 400,000ha area on the Cape York Peninsula in Queensland, Australia.
As part of a five-year global conservation partnership, the initiative aligns with LVMH’s commitment to rehabilitate five million hectares of habitat by 2030 and the UN Biodiversity Conference Agreement (COP-15) to safeguard 30% of the planet's land by the same year.
Central to this endeavour is the joint effort to regenerate natural resources and combat biodiversity decline. Louis Vuitton’s support has enabled People For Wildlife to conduct scientific research and implement sustainable land-management practices in collaboration with local communities.
lv2.jpg
Significant achievements have already been made, including the discovery of two previously unknown species and the collection of more than 400,000 camera trap images, providing valuable insights into the region's wildlife populations. A team of 12 scientific experts has been actively engaged in advancing research and conservation efforts.
Key environmental actions include establishing baseline metrics and monitoring systems, deploying scientific measuring equipment, targeting species conservation and managing threatening processes such as fire.
The partnership also focuses on empowering communities for biodiversity conservation and economic growth. By combining Western scientific knowledge with traditional wisdom, sustainable practices are implemented, including the setting up of nurseries to regenerate rainforest areas and the development of sustainable business models for local communities.
This article first appeared on Feb 26, 2024 in The Edge Malaysia.
