The House’s new Valentine’s Day campaign celebrates love through poetic tributes, capturing authentic expressions of timeless bonds. (All photos: Tiffany & Co)
For the Cupid holiday this year, Tiffany & Co is turning to the written word for its 'The Language of Love' campaign, weaving prose and poetry from notable works by writers such as Plato, Rumi, Ella Wheeler Wilcox and Diane Ackerman. Through a curated selection of timeless verses, the campaign reflects on the enduring nature of love — a theme that has shaped the luxury jeweller’s identity and narrative since its founding in 1837.
Look out for famous excerpts, such as Plato’s “The madness of love is the greatest of heaven’s blessings” and Rumi’s “A thousand half-loves must be forsaken to take one whole heart home”. These passages will appear throughout New York city and on Tiffany’s digital platforms, creating a multi-channel experience that invites audiences to explore romance through language and literature.
Known for its connection to life’s most meaningful moments, Tiffany & Co continues to redefine how it captures matters of the heart. 'The Language of Love' builds on that legacy, offering a thoughtful exploration of emotion and its many expressions through the art of storytelling.
The campaign debuted on Jan 31 across Tiffany’s print and digital channels and will run throughout the Valentine’s Day season.
