Cavill has made his mark in the global film and TV scene with his versatile skill set, suave personality and dashing good looks (All photos: Longines)
As a brand that exemplifies understated sophistication and quiet luxury, Longines has long tapped only the most charming yet authentic talents as its friends of the house. Hence, it probably comes as no surprise that English actor Henry Cavill recently joined the maison as its newest Ambassador of Elegance, partaking in a 193-year legacy of excellent craftsmanship.
Having debuted in the role of young Thomas Aprea in the 2001 thriller Laguna, directed by Dennis Berry, before shooting to global fame for his work in productions like Man of Steel, Justice League and Enola Holmes, Cavill has made his mark in the global film and TV scene with his versatile skill set, suave personality and dashing good looks. Beyond his on-screen persona, he is also known for his passion for gaming, which led him to play Geralt of Rivia in the Netflix adaptation of The Witcher videogame and influence operations at his own company, Promethean Productions.
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Cavill’s dedication to meaningful and impactful storytelling is what brought him to the Swiss manufacture. “What draws me to Longines is their understated elegance. True quality doesn’t need to announce itself. It’s evident in every detail and every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values,” he says.
As part of the partnership, the actor will soon be welcomed at the watchmaker’s legendary headquarters in Saint-Imier, Switzerland, initiating this exciting new chapter with his inaugural first-hand experience with the maison.
This article first appeared on Feb 24, 2025 in The Edge Malaysia.
