The Hour Club, the new site exclusively reserved for Vacheron Constantin customers, will also serve as a digital authentication platform for the Maison’s watches (All photos: Vacheron Constantin)
In 2019, Vacheron Constantin was among the first watchmakers to integrate blockchain technology as part of an innovative service to clients and an increasingly environmentally friendly approach to certification involving the use of less paper.
Initially reserved for its vintage watches from the Les Collectionneurs collection, this sophisticated blockchain-based digital passport will accompany all the watches delivered by the manufacture by 2021. Blockchain technology is a solution to the fight against counterfeiting.
This database system based on encryption-secured information avoids the need for paper-based authentication, which is easily subject to forgery. This makes it possible to create a digital certificate of authenticity that is resistant to any attempt at counterfeiting and which follows the watch throughout its lifespan, even as it changes owners.
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The certificate is attributed to the unique product, securing the data related to the ownership, value, nature and authenticity of the timepiece.
In addition to the blockchain certification for its entire portfolio of timepieces, Vacheron Constantin is expanding its digital strategy with The Hour Club, an exclusive digital client platform.
Connoisseurs and owners can access a world of experiences with specially developed content from The Hour Club, which will also serve as a medium for the traceability and authentication of the timepieces.
This article first appeared on Nov 16, 2020 in The Edge Malaysia.
