This immersive experience honours the brand’s past and gives viewers a glimpse into its exciting present and future (All photos: Longines)
Founded in 1832, Longines has always put tradition, elegance and performance first. To mark this landmark anniversary, a pop-up exhibition has been erected in Bukit Bintang to walk fans through important milestones, from key designs and iconic collaborations to noteworthy achievements in the world of watchmaking.
This immersive experience honours the brand’s past and gives viewers a glimpse into its exciting present and future. Guests can look forward to a showcase of Longines expertise in crafting and designing memorable horological creations that embody its core guiding principles. Keep an eye out for details on how Longines incorporated the hand-wound chronograph movement as well as insight into calibre 13ZN’s journey with precision.
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A highlight of the exhibition is a visual evolution of the Longines emblem and how it was changed in tandem with the brand’s sense of style. Visitors can join in the celebration and mark the memory of attending this pop-up with a photograph, which will be creatively captured and printed.
Longines 190th anniversary exhibition will be open from 10am to 10pm until Nov 27 at the entrance of Starhill Gallery KL.
See here for more details.
