Jackson Wang collaborates with Hennessy for special VSOP collection

The former Got7 K-pop member drew inspiration from his first visit to the brand’s private repository in Cognac

The crew behind Team Wang then revised the original VSOP bottle and presented a new iteration (Photo: Hennessy)

Popular cultural force Jackson Wang, the first solo Chinese act to play Coachella in California, is courting success not only on the musical stage but also in magazine pages. His luxury streetwear label Team Wang has just collaborated with Hennessy VSOP to release a limited-edition packaging in the hope of converting younger consumers into brandy drinkers.

To design his special VSOP collection, the former Got7 K-pop member drew inspiration from his first visit to the brand’s private repository in Cognac, France, where he toured its distilleries and sampled the eaux-de-vie matured in French oak barrels deep within the Founder’s Cellars. The crew behind Team Wang then revised the original VSOP bottle and presented a new iteration in three striking colours: white to symbolise modernity; red to honour Hennessy’s signature hue; and gold to portray the spirit of showmanship.

 

 

Cognac-based cocktails, now enjoying a renaissance, have been resurrected by Hennessy’s mixologists and Wang via two special recipes. The Revelry and The Magicman offer bright and citrusy notes tinged with birch wood juice, providing Malaysian fans with new and original ways to savour the storied VSOP.

Discover this brand crossover at The Chamber in Sunway Pyramid and Pavilion Bukit Jalil. Bottles are available for sale online via Shopee and local liquor store The Good Stuff.


This article first appeared on Nov 27, 2023 in The Edge Malaysia.

 

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