From Left: Heather Goh, Head of Customer and Marketing, International Wealth and Premier Banking, HSBC Bank Malaysia; Dato’ Omar Siddiq, CEO, HSBC Bank Malaysia; YB Tuan Liew Chin Tong, Deputy Minister of Investment, Trade and Industry; Linda Yip, Country Head of International Wealth and Premier Banking, HSBC Bank Malaysia; and Daniel Lim, Head of Distribution, International Wealth and Premier Banking, HSBC Bank Malaysia.
Building wealth is an art that demands vision, dedication and commitment — a philosophy embodied in HSBC Malaysia’s latest milestone. The global banking giant has unveiled its flagship Wealth Centre for Premier Elite clients in Menara IQ, nestled within the prestigious Tun Razak Exchange (TRX), Kuala Lumpur’s international financial hub. This marks a transformative moment for Malaysia’s high-net-worth individuals as it offers an exclusive environment that redefines the wealth management experience.
As Malaysia’s wealth market continues its upward trajectory, HSBC’s new Wealth Centre aims to meet the sophisticated needs of its Premier Elite clients. The country is witnessing a steady rise in liquid assets held by high-net-worth individuals, projected to grow at a compound annual growth rate of 6.1% (GlobalData) until 2028.
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Positioned in this vibrant landscape, the centre provides bespoke in-person solutions tailored to wealth accumulation, protection and legacy planning. In a space meticulously designed to facilitate privacy and exclusivity, clients are welcomed on an appointment-only basis and personally escorted by Senior Relationship Managers to one of 11 elegant private meeting rooms, each named after a capital city as an apt nod to the bank’s global presence.
At the grand launch of the centre, Linda Yip, HSBC’s Country Head of International Wealth and Premier Banking, remarked, “Malaysia’s strong economic fundamentals provide a solid foundation for the growing wealth segment, which is important to the country’s aspirations to become a high-income nation. Therefore, the timing is right for HSBC to open its flagship Wealth Centre in Malaysia. TRX’s position as Malaysia’s international business and financial hub also aligns with HSBC’s position as a leading international bank and wealth management provider in the country. Looking ahead, we aim to replicate this successful model in other key locations here where our footprint is already established.”
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HSBC Malaysia has a storied legacy that dates back 140 years, and this new venture aligns with its vision to remain at the forefront of wealth management in Asia. The Wealth Centre joins an exclusive network of HSBC facilities in major financial hubs such as Hong Kong, Singapore, Taiwan and those in mainland China, further cementing the bank’s leading position in the region.
Designed as an exclusive sanctuary, the flagship Wealth Centre is also a testament to architectural innovation and sustainable design, having achieved the prestigious Leadership in Energy and Environmental Design (LEED) Gold certification. The interiors harmoniously blend functionality and elegance, featuring 11 private rooms, two large meeting rooms for bigger gatherings, a well-appointed customer lounge and a multipurpose event space designed with events or lifestyle engagements in mind.
Complementing this cutting-edge facility is an extraordinary art installation by renowned Malaysian artist Red Hong Yi. Titled “Red and Gold”, it ingeniously incorporates over 11,811 20-sen coins, each dipped in hues of red and gold to represent luck, wealth, success and grandeur, befitting the installation’s new environment. The coins form a striking depiction of the hibiscus in gold, symbolising the fusion of heritage and progress against a rich red background.
“‘Red and Gold’ draws inspiration from the iconic 20-sen coin and our national flower, reflecting the vision of HSBC’s Wealth Centre while celebrating its enduring legacy in Malaysia,” says Hong Yi. The installation eloquently illustrates how building wealth is akin to a form of art, a process of nurturing ambitions into growth and transforming something as ordinary as the humble coin into a work of beauty.
To mark the Wealth Centre’s inauguration in late January, HSBC Malaysia collaborated with Chef Raymond Tham of Michelin-starred Beta KL to offer guests an exclusive gastronomic experience. Invited Premier Elite clients savoured an eight-canapé menu paired with four signature beverages, each pairing skilfully crafted to highlight harmony and finesse. This culinary artistry parallels HSBC’s approach to wealth management: transforming high-quality components into a sum greater than its parts.
HSBC’s flagship Wealth Centre represents a bold vision for the future of high-net-worth wealth management in Malaysia, combining a history of trust with forward-thinking innovation. For Premier Elite clients in the country, the centre is more than a mere financial facility — it is an invitation to a space where ambition and expertise converge to shape aspired realities and enduring financial legacies.
All HSBC Premier Elite customers are welcome to visit the Wealth Centre at Level 12, Menara IQ in the TRX financial district by making appointments with their Relationship Manager.
