Chanel tapped none other than longtime collaborator Pharrell as one of the stars of the black-and-white images (All photos: Chanel)
Five artists and five creative worlds illuminate the Chanel Spring/Summer 2020 eyewear campaign with their unique personality. Photographed by Karim Sadli, the campaign features some of the biggest names in the entertainment industry including singer Angèle, actresses Isabelle Adjani and Margaret Qualley, and musicians Sébastien Tellier and Pharrell Williams.
The five faces especially chose their favourite pair of glasses from the collection that showcases their facial features. Angèle opted for an oval design with a transparent acetate frame that contrasts with the metal temples attached to a necklace of grey faux pearls.
Margaret Qualley’s face peeps out behind a butterfly frame in black metal, also linked with a string of pearls, this time in white. Legendary actress Isabelle Adjani, who marked the history of French cinema in the most emblematic films such as One Deadly Summer and Camille Claudel, reveals her enigmatic gaze behind large square sunglasses in a black acetate with the name Chanel inlaid like a jewelled hair sliding along one of the temples.
Melancholic musician Sébastien Tellier went for an XL rectangular shield, which honours the tweed that swathes its frame. The double C gloriously takes shape as a patch and signs the temples.
Last but not least, it’s only fitting for Chanel ambassador Pharrell Williams — Grammy-award winning and Academy Award nominated musician — to choose a frame as outsized as his personality. His ultimate pick is a huge rectangular design in black acetate, embellished with fine metal plaques and engraved with a motif that evokes a woven tweed.
See more of the campaign here.
