The Boeing 747 now plays a new role as the home of Coach’s first outlet within an aircraft (All photos: Coach)
For a retail experience like no other, Freeport A’Famosa Outlet proudly presents the world’s first Coach Airways. Fasten your seat belts and embark on a spectacular journey as this unique concept store and café takes residence in a 1981 Boeing 747-230B aircraft.
Once hailed as the largest civilian aircraft ever during the late 1960s, the Boeing 747 now plays a new role as the home of Coach’s first outlet within an aircraft. This transformation breathes new life into the iconic aeroplane, creating a retail space that combines the allure of travel with fashion.
As visitors enter the store, they are greeted with an entry pass that resembles an air ticket, instantly evoking the excitement and anticipation of a real flight. Emulating an air travel experience, customers are welcome to venture through an air bridge and explore the interior of the plane and its meticulously designed retail cabins, thoughtfully curated all-gender ready-to-wear apparel, bags and travel accessories that embody the next generation’s expressive approach to fashion.
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In addition to the unusual shopping experience, the brand has released an exclusive Coach Airways Collection showcasing a range of items, including limited-edition T-shirts, a passport leather case, stylish wheeled carry-on luggage as well as a field tote and various travel accessories. Each piece is adorned with a reimagination of the house’s iconic signature, adding an extra touch of exclusivity.
Beyond the retail space, the transformed aircraft is equipped with a welcome area, an immersive gallery and a contemporary café. Here, guests can unwind, savour refreshments and enjoy the Instagram-worthy, colourful and creative interior of the plane.
Visitors are in for a distinctive and enhanced shopping experience. They will soar into a world where fashion and aviation intertwine, and to be captivated by this retail adventure in the skies.
This article first appeared on June 26, 2023 in The Edge Malaysia.
