Tumi global brand ambassador, Lando Norris. (All photos: Tumi)
Marking the debut of its newest luxury line, travel and lifestyle company Tumi showcases its exceedingly chic Turin collection of men’s bags in a dynamic photoshoot with its global brand ambassador, McLaren Formula One driver Lando Norris. “This campaign is particularly special as it offers a spirited and fresh perspective on [him], capturing his signature style and personality in a new way,” says Jill Krizelman, senior vice-president of global marketing and e-commerce.
Pictured in a series of stylish shots at an elegant French seaside château and in sleek McLaren automotives, the refined yet sporty product line-up (featured in addition to the company’s existing Alpha X, 19 Degree Titanium and Tumi | McLaren series) draws out the British racer’s playful and refreshing vitality in each vignette. “Working with Tumi these past few years has been an incredible experience, especially on this new campaign where the content feels super personal to me,” remarks Norris, who also compares the latest releases against his regular kit.
The Turin capsule utilises sophisticated Italian leather and metallic detailing presented in an attractive black colourway with the label’s “T” logo. This design is applied across seven distinct styles, including larger items like backpacks and briefcases, as well as more casual slings and totes, plus smaller compact goods such as card cases and billfolds. The pieces exude peerless luxury while remaining highly practical for formal contexts, jetsetting jaunts and active lifestyles.
This article appeared on Oct 21, 2024 in The Edge Malaysia.
