<p>The two brands are once again joining creative forces, releasing two new limited-edition timepieces (All photos: Porsche/TAG Heuer)</p>
It was only natural for two brands that have shared history and values to enter into a global partnership in 2021. TAG Heuer and Porsche enter the fourth instalment of their collaboration with two limited-edition pieces that take inspiration from the first Porsche to sport the Carrera title: the 911. As 2022 marks the 50th anniversary of the Porsche 911 Carrera RS 2.7, the new designs take their cues from the 1972 sports car and the 1963 chronograph.
“The name and spirit of the Carrera are incredibly meaningful and emblematic for both TAG Heuer and Porsche,” says TAG Heuer CEO Frédéric Arnault. “So, for the 50th anniversary of the very first Porsche 911 Carrera, the iconic RS 2.7, we wanted to create a tribute watch that would express the character and power of this groundbreaking sports car within our own signature TAG Heuer Carrera chronograph. The two timepieces we imagined together are sleek, assertive, memorable. They reflect their illustrious past while projecting something even more exciting — what Porsche and TAG Heuer can now achieve together.”
car_and_watch.jpeg
TAG Heuer Carrera x Porsche RS 2.7 comes in blue or red. The former, limited to 500 pieces, has a polished steel case, rhodium-plated indices and hours and minute hands that are reminiscent of the car’s chrome door handles, mirrors and window frames, whereas the latter sports an 18-carat 5N rose gold case, fiery red accents and is limited to 250 pieces.
“The Porsche 911 Carrera RS 2.7 was the first 911 to be christened ‘Carrera’ and the crowning glory of the Porsche range at this time,” says Detlev von Platen, member of the executive board for sales and marketing at Porsche AG.
“The anniversary of this sports car icon is the perfect occasion for us to launch a joint watch with our close partner TAG Heuer, with whom we share the same philosophy and love for exclusive products that combine innovation and heritage.”
These collectors’ timepieces come in co-branded TAG Heuer × Porsche packaging and will be sold exclusively at TAG Heuer boutiques, on the brands’ e-commerce websites and at select retail stores.
This article first appeared on Oct 24, 2022 in The Edge Malaysia.
