The Rimowa pop-up store in Pavilion KL will be available until Jul 14 (Photo: Kong Wai Yeng/The Edge)
Leader in the premium luggage space, Rimowa became the first brand to make suitcases with polycarbonate, a lightweight and durable material that changed how we travel. Those familiar with the brand’s ‘NEVER STILL’ global campaign last year, starring Virgil Abloh, Yoon Ahn, Roger Federer, Adwoa Aboah and Nobu Matsuhisa, will be pleased with the second instalment of the project that furthers the conversation surrounding purposeful travel.
Travelling has always been aspirational, so should the trusty travel companions we bring along our journey. With this philosophy in mind, Rimowa forged ties with three culturally relevant headliners: basketball legend LeBron James; artistic director of Dior Men Kim Jones; and Chinese pianist prodigy Yuja Wang. This global brand campaign will highlight their resilience and drive required to endure and thrive.
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Portraits of the new set of ambassadors are plastered across the pop-up store at the main entrance of Pavilion KL this week, reminding visitors of their illustrious careers and single-minded pursuit of excellence.
“No one builds a legacy by standing still”, Rimowa reinforces the idea through its latest clutch of sturdy and stylish collection – Original, Classic, Essential and Hybrid – on display.
The Rimowa pop-up store will be available until July 14. Main Entrance, Pavilion KL. Daily, 10am-10pm.
