With Pokémon Go fans still racing to catch them all, it was inevitable that the beloved animated series and video game would sneak into fashion too. Fendi has partnered with the Japanese media giant as well as Hiroshi Fujiwara — founder of Fragment Design (FRGMT) and godfather of streetwear — to introduce a slew of apparel and accessories to celebrate the Year of the Dragon.
Hogging the spotlight in this three-way crossover are motifs of the cutesy Dragonite (who can circle the globe in just 16 hours, if you must know) emblazoned across Fendi’s iconic FF jacquard logo in tobacco hues on the famous Baguette and Peekaboo bags. But the star pieces are undoubtedly the Dratini-shaped crossbody and the Dragonite leather doll. The former, the base form of the dragon Pokémon before it evolves, rocks a baby blue colourway, along with 3D fins. The latter, a testament to the luxury house’s leather artisanship, required over 30 hours of handcrafted precision.
Beyond arm candy, the collection also includes a range of small leather goods, key charms, textile accessories, camera cases and brass jewellery. Completing this ensemble are a range of cross-branded digital collectibles available on the Pokémon Go app.
As an extra treat for Baguette fans, a special release featuring intricately designed micro-beaded embroidery of all evolutions of the Dragonite, with a retro fringe will be up for grabs.
This article first appeared on Jan 29, 2024 in The Edge Malaysia.