Clothes are dyed using more sustainable dyes with a focus on water reduction (All photos: Hugo Boss)
For many seasons, Boss and Hugo have highlighted the importance of designing pieces that are not only sophisticated and innovative, but are also aligned with both the brands’ goals to do their part to protect the planet for generations to come.
As part of their continued journey towards a more sustainable future, this Spring/Summer 2022, both brands are introducing their Less Water initiatives.
Comprising over 40 versatile styles from casualwear to formal attire, these pieces have been crafted using fibres that require less water consumption during cultivation or the production process, and are dyed using more sustainable dyes with a focus on water reduction. By 2025, 30% of all products will contribute to a special water preservation footprint by the chosen responsible wet process.
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Water preservation of Boss and Hugo products includes dyeing, tanning, washing and treatment processes, resulting in a minimum of 30% water consumption reduction.
From collaborations with initiatives such as Recot2 and SeaCell to partnerships with Tencel — which manufactures fibres using a closed loop production process, so over 90% of the solvent can be recovered — the brands are stating their commitment to their sustainable product strategies.
But it is more than just the fibres used that make their styles stand out from the rest of the Responsible range — the dye processes involved also require less water. Avitera dyes, for example, consume around 30% less water and energy than traditional dyes. Furthermore, the production facilities all have high-quality water recycling systems in place.
This article first appeared on Apr 25, 2022 (Spring/Summer 2022 issue) of The Edge Malaysia.
