Spirit Animal Co, established in the midst of the pandemic, was a way for Wong to turn her life around (Photo: Patrick Goh/ The Edge)
In the 1990s, runways and editorials around the world saw an explosion of ultra-thin, almost sickly-looking models. This look, dubbed “heroin chic” for its resemblance to real users of said drug, was characterised by dark undereyes, pale skin and, of course, thinness bordering on emaciation. It was also around then that several high-profile designers were criticised for body-shaming models, mostly young women, and encouraging strict diets. Behind the industry’s top layer of glitz and glamour was a deeply problematic culture, the effects of which are still felt today.
Mainstream fashion’s progression towards body neutrality over the past decade has been rocky. To be seen and heard, many consumers are looking to small businesses instead, such as that of Miki Wong — designer and co-founder of clothing brand Spirit Animal Co — who is using her label to inspire self-love and appreciation for local fabrics.
Named after the Native American belief that each person has a spiritual guide that takes the form of a wildlife animal, the business offers women a comfy, non-judgemental place to shop. To view the clothes in person, individuals can book appointments with the private showroom located at The Hub in SS2, Petaling Jaya.
“I want it to be a safe space for our customers and community,” says Wong, who works closely with her aunt (and co-founder) to realise each design. “When they scroll through our social media or shop with us, I want them to feel secure. It’s part of the reason I chose to set up [the studio] and operate on an appointment basis, so I can attend to everyone personally, ensuring no one feels left out.”
Like many other home-grown indie brands, Spirit Animal Co, established in the midst of the pandemic, was a way for Wong to turn her life around. “My mental health was at its lowest and I was stuck in a job I didn’t really like,” she says. “There was a little inner voice telling me to start doing what I love and pour my creativity into design.”
The brand’s signature batik creations represent Wong’s passion for the traditional Nusantara fabric, and pay homage to her family and heritage.
spirit_animal_co.jpg
“I love batik! Growing up, I saw my granny and great-granny wear it. They’re Nyonya, so it is part of their identity. Even when they were at home, they loved wearing things like sarong paired with shirts,” she recalls, adding that it was a long-time habit of hers to pack these traditional textiles when going on vacation and the compliments she received from locals in different countries further inspired the label’s distinct Malaysian influences.
Despite our nation’s colourful society, it is not particularly common to see people wearing traditional styles or motifs outside of cultural festivals or special occasions, especially in developed metropolitan areas. Many see these clothes as restrictive, overly fussy or just difficult to wear without sticking out like a sore thumb. Wong noticed this and hopes to change the status quo through contemporary, versatile pieces with boho flair.
“When I first started making batik clothes, a lot of people asked, ‘Isn’t batik something you only wear during Hari Raya?’ What I do here is transform [traditional motifs] into resort wear, which is great for our tropical weather.”
She uses the Luna midi dress as an example, a take on the slip with a slit and dipped neckline.
“If you want to wear this to work, put a jacket or blazer over it. If you’re unsure about the neckline being too revealing, layer a tube top underneath. If you want to cover up a bit more to go to the grocery store or for a meal with family, put on an overshirt and knot it at the waist to turn the dress into a maxi skirt. But if you’re going on a night out or spending time with friends, just wear it as is.”
Ensuring all items are suitable for multiple occasions is important not only to help customers warm up to the idea of wearing batik on a regular basis, but also align with the brand’s sustainability practices.
20250116_peo_spirit_animal_clothings_studio_founder_miki_pg-9.jpg
“We produce all items in limited quantities, and only launch around four small collections a year. We focus on the versatility of each design, so you don’t have to keep buying new things and clutter your wardrobe,” Wong explains.
One of her personal favourites is the Thania two-piece set from her 2024 Lunar New Year collection, which she calls a “combination of baju kebaya with oriental elements”. Red Chinese-style buttons run down the front of the top crafted in a flowy lightweight fabric with an ochre botanical print. The matching front-tied skirt mimics the look of a pareo, modernised through a mini cut and flirty fringe along the hem.
Wong hopes to introduce more unique pieces like these that highlight the beauty of Malaysian clothing, celebrating elements from different cultures in a single outfit. The idea might seem bizarre to some, but this designer’s advice is don’t knock it until you’ve tried it.
“Customers sometimes have doubts and wonder how they can wear these designs. There are so many question marks in their mind. When they wear them, they get so many compliments!” she smiles.
For coming releases, Wong is prioritising silhouettes that offer comfort and flatter all body types. After all, you should wear the clothes, not the other way around.
“I want customers to feel good and embrace their bodies in our designs. There’s no limitation as to who can wear our items. As long as you find that my stuff resonates with and speaks to you, you’re the ideal Spirit Animal girl.”
This article first appeared on Feb 17, 2025 in The Edge Malaysia.
