The Tanah Airku campaign celebrates the beauty of unity and diversity in Malaysia (All photos: Habib)
Founded in 1958 as a small jewellery shop on Pitt Street (now Jalan Masjid Kapitan Keling) in Penang, Habib has been a pioneer of the country’s jewellery industry. Over the decades, its unwavering passion to integrate Malaysia’s rich and artistic heritage into its craftsmanship has cemented its place as one of the nation’s premier jewellers.
For Merdeka Day, Habib has launched the Tanah Airku campaign which celebrates the beauty of unity and diversity in Malaysia. Inspired by our country’s multiculturalism, the initiative pays homage to notable cultural elements, from native treasures to historic landmarks and distinct ethnic communities.
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The Tanah Airku 999.9 Gold Wafer set features local designs that have been influenced by the iconic First Day Cover stamp and the cultural heritage of different regions. Each piece showcases the well-known architecture, symbols and natural wonders from various states. Available in a special set of five, this patriotic collection can be purchased at RM138 a piece, or RM690 for a full set.
While the campaign begins at all Habib outlets this month, the company is also hosting a series of Merdeka showroom tours across the country, starting in Kuala Lumpur before ending in Kuching, Sarawak, on Sept 16 in conjunction with Malaysia Day. Customers can enjoy various deals and discounts on the brand’s jewellery until the end of August. For more information, visit habibjewels.com.
This article first appeared on Aug 26, 2024 in The Edge Malaysia.
