Homegrown stationery retailer Cziplee needs no introduction. The family business has been around for over half a century, evolving from a humble sundry store in Kajang into a household name that provides fine stationery, books, art supplies and lifestyle paraphernalia in the Klang Valley and Johor.
Over the years, a series of challenges, including the pandemic, have taught them the importance of being resilient yet flexible in the face of hardship. As a result, the business is moving forward with a different strategy and direction.
No longer bound by physical locations, CzipLee has now pivoted to concept stores and pop-ups, each offering a distinctive selection of products. CzipPlus, its newest concept store along Jalan Telawi, Bangsar, carries a curated selection of writing tools, ink products, fine art supplies as well as printing services. Its pop-up at Jippuri, Pavilion Bukit Jalil, sells Japanese stationery exclusively.
The company also plans to further expand to meet the needs of customers. The new CzipPetit in Bangsar Village 2 will take up three times the space of its current store and house an extensive selection of brands and products. A unique space for book lovers and a café are in the pipeline. Also, events and workshops can now be held at CzipPlus. Find out more at cziplee.com.
This article first appeared on June 12, 2023 in The Edge Malaysia.